Have you seen this painting elephant video yet? If not, you might want to check it out now. I’ll wait.

Pretty incredible, isn’t it? What’s even more incredible is what this video has done for Exotic World Gifts, the Fair Trade business selling these elephant paintings.

Despite the recession, business is thriving, in part because the elephants have become quite the media sensation.

By pop, I mean getting a target audience to do what a marketer wants them to do. Recently I was about to check my email when it dawned on me; the answer is inside of us all. Here’s what happened:

I was on the Yahoo! homepage and before I knew it I was reading about internet colleges. I had been completely derailed from my intended task. You’ve been there; one minute you’re working on