The book Guerilla Marketing Excellence introduces the concept of good and bad words used in marketing messages. Or as author Jay Conrad Levinson refers to them, magic and tragic words.

To wet your beak, here’s a sampling:

This blog is all about socially responsible business.

So do you think it’s necessary to define what that means?

I don’t think so, and here’s why:

First of all, what it means to you, me and the rest of the world varies.

Welcome to Do Good Biz (DGB), a blog for socially responsible business people.

DGB is something I’ve been building up to for years. I am what you might call obsessed with socially responsible business, and I truly enjoy learning and sharing lessons to assist like-minded people in achieving their professional goals.

If you’re a business person who believes in the power of business as a tool for social and environmental change, you’ve come to the right blog!