The book Guerilla Marketing Excellence introduces the concept of good and bad words used in marketing messages. Or as author Jay Conrad Levinson refers to them, magic and tragic words.

To wet your beak, here’s a sampling:

This blog is all about socially responsible business.

So do you think it’s necessary to define what that means?

I don’t think so, and here’s why:

First of all, what it means to you, me and the rest of the world varies.

Have you seen this painting elephant video yet? If not, you might want to check it out now. I’ll wait.

Pretty incredible, isn’t it? What’s even more incredible is what this video has done for Exotic World Gifts, the Fair Trade business selling these elephant paintings.

Despite the recession, business is thriving, in part because the elephants have become quite the media sensation.

By pop, I mean getting a target audience to do what a marketer wants them to do. Recently I was about to check my email when it dawned on me; the answer is inside of us all. Here’s what happened:

I was on the Yahoo! homepage and before I knew it I was reading about internet colleges. I had been completely derailed from my intended task. You’ve been there; one minute you’re working on

Welcome to Do Good Biz (DGB), a blog for socially responsible business people.

DGB is something I’ve been building up to for years. I am what you might call obsessed with socially responsible business, and I truly enjoy learning and sharing lessons to assist like-minded people in achieving their professional goals.

If you’re a business person who believes in the power of business as a tool for social and environmental change, you’ve come to the right blog!