The book Guerilla Marketing Excellence introduces the concept of good and bad words used in marketing messages. Or as author Jay Conrad Levinson refers to them, magic and tragic words.

To wet your beak, here’s a sampling:

Why do something you don’t enjoy doing when you can get someone else to do it?

My office neighbor gets off on analyzing data, I….do not. He runs an e-commerce start up and rents out a desk where I work. This morning I noticed a pair of business books on his desk.

After reading the titles, I felt my face pucker and my butt clench, as if I had just tasted milk two days past its prime.

By pop, I mean getting a target audience to do what a marketer wants them to do. Recently I was about to check my email when it dawned on me; the answer is inside of us all. Here’s what happened:

I was on the Yahoo! homepage and before I knew it I was reading about internet colleges. I had been completely derailed from my intended task. You’ve been there; one minute you’re working on

Welcome to Do Good Biz (DGB), a blog for socially responsible business people.

DGB is something I’ve been building up to for years. I am what you might call obsessed with socially responsible business, and I truly enjoy learning and sharing lessons to assist like-minded people in achieving their professional goals.

If you’re a business person who believes in the power of business as a tool for social and environmental change, you’ve come to the right blog!