The book Guerilla Marketing Excellence introduces the concept of good and bad words used in marketing messages. Or as author Jay Conrad Levinson refers to them, magic and tragic words.

To wet your beak, here’s a sampling:

By pop, I mean getting a target audience to do what a marketer wants them to do. Recently I was about to check my email when it dawned on me; the answer is inside of us all. Here’s what happened:

I was on the Yahoo! homepage and before I knew it I was reading about internet colleges. I had been completely derailed from my intended task. You’ve been there; one minute you’re working on

Welcome to Do Good Biz (DGB), a blog for socially responsible business people.

DGB is something I’ve been building up to for years. I am what you might call obsessed with socially responsible business, and I truly enjoy learning and sharing lessons to assist like-minded people in achieving their professional goals.

If you’re a business person who believes in the power of business as a tool for social and environmental change, you’ve come to the right blog!