Topic: Good Biz Books

Book reviews and recommendations for socially responsible business folks.

What are the 2 Greatest Words in Marketing?

January 30, 2010

thank_you_typewriter1 The book Guerilla Marketing Excellence introduces the concept of good and bad words used in marketing messages. Or as author Jay Conrad Levinson refers to them, magic and tragic words.

To wet your beak, here’s a sampling:

Read More »

Posted by Tex

Comments (1)