If you’re married and forget your spouse on Valentine’s Day, welcome to the dog house (assuming you and your spouse are celebrators of the Hallmark-fueled occasion.) If you own a business and forget your customers on Valentine’s Day, guess what happens?

The book Guerilla Marketing Excellence introduces the concept of good and bad words used in marketing messages. Or as author Jay Conrad Levinson refers to them, magic and tragic words.

To wet your beak, here’s a sampling:

Why do something you don’t enjoy doing when you can get someone else to do it?

My office neighbor gets off on analyzing data, I….do not. He runs an e-commerce start up and rents out a desk where I work. This morning I noticed a pair of business books on his desk.

After reading the titles, I felt my face pucker and my butt clench, as if I had just tasted milk two days past its prime.

Are you thinking about starting a business blog or currently blogging but feel stuck?

Here’s a fun solution to consider trying:
First, picture everyone in their underwear.

Just kidding! Here’s an easy way to break on through to the other side of bloggers block:

Jennifer D’Angelo is the brains behind Nooworks, a San Francisco based company that sells ethically sourced trendy urban apparel and accessories. I decided to share Jen’s story because she is like many business owners; she’s trying to run her business ethically while meeting the needs of her customers.

Here’s how we met, some pics from her summer blowout party, and more:

This blog is all about socially responsible business.

So do you think it’s necessary to define what that means?

I don’t think so, and here’s why:

First of all, what it means to you, me and the rest of the world varies.